Purple Leaf & Enavia
Who is Purple Leaf?
With 40+ years of experience in the pharmaceutical industry, Purple Leaf combines know-how, cutting-edge technology and strategic thinking to sharpen their clients’ competitive edge.
Enavia is cloud-based planning system that transforms how pharma companies develop, refine and measure their brand strategy and planning.
Purple Leaf identified the market need for a Pharmaceutical brand planning tool and Particle Forward, as tech partner, supported Purple Leaf in delivering it.
Pharmaceutical brand planning is complex.
A new Pharmaceutical product can have a planning horizon of 5 years. The challenge was to create a product with great UX and technology to deliver simplified work processes with an elevated outcome and therefore meet the demands of Pharmaceutical companies.
From the very start we created a transparent development roadmap where we could define, breakdown and estimate work for the client to the prioritize. By bringing in the required skills we ensured Enavia had best in class design and development.
Our processes went smoothly and we soon had a working MVP the client used to approach future customers.